I love culture

I had this revelation (maybe even an epiphany): I’m privileged.

I’m at a stage where I can do what I want to do, rather than what I have to do.

Should I just hang up the boots? But I know I have the same spark and energy that I did 20 years ago.

So, I thought about what I love? What I’m actually pretty decent at? (I can’t bring myself to say good, let alone great.) Where have I done my best work? Where could I help make things better?

Governance? I don’t think so. Strategy? Maybe. Leadership? That’s getting closer. Culture? That’s it!

Helping organisations grow and keep great cultures. Helping them really know their culture. Helping them dial up the good bits and dial down the bad bits. Helping them make sure their leaders are cultural icons.

Which is why I started Crug. A cultural consulting service for organisations who are passionate about their culture.