Leaders make and break culture

The well-known definition of culture was coined by Deal and Kennedy back in 1982:

The way we do things around here...

A useful addition is:

…based on the example set by the leaders.

An important addition to a cultural plan is being clear on:

Who are your cultural leaders?

(spoiler alert: they might not be in leadership positions)

What they need to do (and not do) to be cultural icons?

Want to take a deep dive into your leaders and make them even greater?